What a busy week this has turned out to be - cannabis was legalized across Canada on Wednesday, we celebrated Small Business Week, a new Royal pregnancy was announced and who knew it was also Communications Week?!
This year was the first time we celebrated Communications Week in Canada beyond celebrating it in New York, London, Chicago and Hamburg. I had the opportunity to attend the first-time event on Thursday, bringing together some of the best communications professionals to network and discuss timely topics like media/journalism, diversity, and branding in the communications realm.
The speakers were brilliant and provided a lot of catchy take-aways (shared with a lot of honesty and humour).
Here are 8 tidbits from the event:
Choose social media platforms based on time investment. How much time do you have to put in to create content that resonates with your audience/marketplace - David Pagnotta, Founder & EIC, Fourth Period Media
Competition is healthy in the digital space - it pushes us all to be better, more innovative and think differently - Jacqueline Leung, Founder & EIC, Pressed News
Its not why/what to influence, it is how. You can influence in person, not just on social media. Social media platforms are just distribution channels. You need to determine your message/brand voice first - Joanna Track, Founder & Executive Published, The Bullet
[When discussing multicultural advertising and showcasing all the incredible people associated with Hip Hop like Drake, Serena Williams, Jay-Z, Lebron James, etc]. Hip hop has evolved with the times and reinvented itself. Hip hop is an economic powerhouse - its people have reclaimed its narrative, its confident in itself, it knows its worth, the leaders of the industry are from the industry and will ensure its art form. Its why Hip Hop doesn’t have a diversity issue. - Dabo Che, Founder CHE Industries
Don’t build a brand, build an identity. You don’t have to build a brand if you have a strong identity. - Shaharris Beh, CEO Hackernest
Canada is more socially-aware and socially responsible than the US. Before brands come into the Canadian marketplace (or you go into any marketplace) do your research and homework first (its why brands like Target and Sam’s Club have failed) - Sheryl Johnson, Chief Insights Officer, BTI Brand Innovations Inc.
Develop a relationship with media before you need them - Jodi Echakowitz
Telling our story hasn’t changed.. we’ve always been telling our story.. but the way we tell our story is what has changed (when referring to social media and the digital space) - Erin Bury, Managing Director, Eighty-eight agency
If anything, the event made me think of how so much of what the speakers were talking about is what we need to think about in agriculture and food:
have we evolved in the consumer space like other industries/brands have to leverage existing trends (i.e. social media, influencer marketing, etc)
our industry were early adopters of social media but have we continued to evolve and adapt as social media has changed?
we need to listen to our audience/marketplace first before wanting to tell our side of the story
choose communications/social media platforms wisely and strategically (not every social media channel is needed!)
have we truly built the relationships we need as a sector to further our message (i.e. media, brand influencers, other sectors)
Most importantly, the event reminded me that communications isn’t just social media. Communications involves many facets - media, photography, branding, advertising, print, radio AND social media (even though the digital space is the way of the future) A good reminder for all!