If you visit here often or we follow each other on social media, you would have noticed some changes last fall to my photography and branding.
It was just some simple, subtle, yet positive changes that helped to spice things up around here and on my social platforms. Hello, new headshot! :P
Its like when I re-arrange furniture in my house when the seasons change, it is the simplest thing to do and the BEST feeling when its done. In the social world, you really always have to be changing it up to keep fresh, continue to evolve and be noticed as you and your brand grow and evolve.
The intended change was good because it made me realize how you have to take continued stock or inventory of your digital footprint. Simply put, you have to keep track of all your social profiles. Sounds easy but it isn't.
Even if you’re not rebranding, having all of your passwords and log-in information in one place is a good place to start. This made things SO much easier for me when I went to do my rebrand and proudly post my new headshot across all my social platforms last fall.
This blog post can serve both individuals or even businesses and social/digital managers that manage their company's corporate communications and brands. Here are 7 things I learned last fall with my rebrand for how you too, can easily manage your digital footprint at any point in time.
7 Ways to Manage Your Digital Footprint
- Create and maintain a locked password document (that requires a password to get into the document). This should contain all of your social media platform passwords. This is an easy way to keep organized, period.
- Establish and set your brand guideline. This will ensure you execute your brand with consistent colours, fonts and look/feel across all social platforms you use. It is best to create a mood board and then a brand board to always refer back too. I've provided my latest rebrand branding board below for your reference :)
- Once you've set your 'look and feel', hire a professional photographer to capture your brand - it’s a wise investment and some of the best money you will spend!
- Have a consistent logo/photo/headshot across all of your social platforms.
- When/if you decide to change your logo/photo/headshot, take the time to update your bio and descriptions with the same consistent wording and put this across all of your platforms.
- Update your website or your blog at the same time to reflect any of these new changes and introduce your new rebrand.
- Review your analytics on each of your social platforms and website/blog to determine what platforms are working best for you. When you rebrand, its a perfect time to add new platforms, change the function of existing platforms or decide altogether to stop using certain social platforms if you find you're not getting the ROI for the value you're putting in. Your followers on each of your social platforms will tell you a lot about what they consume from your brand.
If you have questions about your own social media profiles, need help in rebranding or want to know more about the analytics behind your social platforms,let's get in touch!