7 Ways to Manage Your Digital Footprint

If you visit here often or we follow each other on social media, you would have noticed some changes last fall to my photography and branding.

It was just some simple, subtle, yet positive changes that helped to spice things up around here and on my social platforms. Hello, new headshot! :P 

Its like when I re-arrange furniture in my house when the seasons change, it is the simplest thing to do and the BEST feeling when its done. In the social world, you really always have to be changing it up to keep fresh, continue to evolve and be noticed as you and your brand grow and evolve.

The intended change was good because it made me realize how you have to take continued stock or inventory of your digital footprint. Simply put, you have to keep track of all your social profiles. Sounds easy but it isn't.

Even if you’re not rebranding, having all of your passwords and log-in information in one place is a good place to start. This made things SO much easier for me when I went to do my rebrand and proudly post my new headshot across all my social platforms last fall.

This blog post can serve both individuals or even businesses and social/digital managers that manage their company's corporate communications and brands. Here are 7 things I learned last fall with my rebrand for how you too, can easily manage your digital footprint at any point in time.

7 Ways to Manage Your Digital Footprint

  1. Create and maintain a locked password document (that requires a password to get into the document). This should contain all of your social media platform passwords. This is an easy way to keep organized, period.
  2. Establish and set your brand guideline. This will ensure you execute your brand with consistent colours, fonts and look/feel across all social platforms you use. It is best to create a mood board and then a brand board to always refer back too. I've provided my latest rebrand branding board below for your reference :)
  3. Once you've set your 'look and feel', hire a professional photographer to capture your brand - it’s a wise investment and some of the best money you will spend!
  4. Have a consistent logo/photo/headshot across all of your social platforms.
  5. When/if you decide to change your logo/photo/headshot, take the time to update your bio and descriptions with the same consistent wording and put this across all of your platforms.
  6. Update your website or your blog at the same time to reflect any of these new changes and introduce your new rebrand.
  7. Review your analytics on each of your social platforms and website/blog to determine what platforms are working best for you. When you rebrand, its a perfect time to add new platforms, change the function of existing platforms or decide altogether to stop using certain social platforms if you find you're not getting the ROI for the value you're putting in. Your followers on each of your social platforms will tell you a lot about what they consume from your brand.

If you have questions about your own social media profiles, need help in rebranding or want to know more about the analytics behind your social platforms,let's get in touch!

Social Media as the New Receptionist

Ironically, I had written this post before a client meeting earlier this week but after the conversation we had, this post became even more relevant to share.

The client I was speaking with was amazed at how social media is now an expectation by many of their customers. So much so, they've finally decided it is time they hop aboard the social media train and embrace it to help their brand and be where their clients are and want them to be. I shared the following analogy with them that I had written weeks ago but hadn't hit publish on quite yet:

If you walk into any company or building, chances are you are greeted by a friendly receptionist who welcome you.

He or she sets the tone for how you feel about that company/business as soon as you enter the building based on first impressions of this person alone.

The role of a receptionist in business is a staple for some, or an expectation for most. 

You would most likely think it was weird if you walked into a head office and wasn't greeted by anyone, right?

Similar to our expectation of receptionists as the first front-facing person for companies and businesses, our expectations have now extended to a brand's presence on social media. Social media is the new receptionist. 

A lot of people can relate to this receptionist idea and the expectation when it comes to social media.

You go on any given social media channel expecting that the company you are searching for will be online and they aren't. Your surprised at how a company of say their size, specialty or consumer engagement base isn't on social media.

Or how many times have you searched a CEO, General Manager or a thought leader on say Twitter and were surprised that they weren't engaging on social media?!

Imagine the feedback and engagement they are missing out on and the opportunities missed in showcasing their product or service and simply, their brand, both as a company and as the spokesperson and figure head for the company.

The expectation of having social media channels can be a hard adjustment for many companies and businesses to come to terms with, especially because of the many unknowns around social media:

  • The platforms are ever-evolving and changing;
  • Its hard to keep up with the technology and lingo;
  • Many companies don't know where to begin with social media; and
  • Many businesses struggle with how to budget for social media (hire an in-house person or outsource?) and what investment is required for the social media platforms they need to reach their intended audience of loyal customers.

With millennials now the largest generation in the Canadian workforce, companies, businesses and brands need to realize that like the receptionist that is expected as soon as you enter the front doors of your head office, having a presence on social media as a brand, company or business is the new expectation of doing business in the 21st century.

[Tweet ""Having a presence on social media as a brand, company or business is the new expectation of doing business in the 21st century." - #PassionateVoice"]

This is true not only for the millennial generation but for people from all generations who use social media to engage both personally and professionally. Most people who want to check out a product to potentially purchase; share a customer service experience; ask questions; get their news; or engage and network within their industry, go to social media now as their primary source of information.

Its something to seriously consider if you are on the fence as to whether your brand should embrace social media or not.. get with the times and hire your online receptionist because chances are, it is expected of your brand.

P.S. Thanks for those asking and inquiring, the baby still hasn't arrived but we appreciate the kind words, thoughts and positive vibes :) #Overdue

[Photo Source]