Our Someday List - part I

Someday List

We all have a ‘someday’ list.

Whether that is a physical list we keep on our smartphone, a list we write down on a notepad, or a mental list we have stored in our heads.

A list of things we want to do.

Jobs we’d like to pursue or try [one day].  

Places we’d like to visit and discover.

New things we want to learn.

Books we want to read.

The goals we want to accomplish… someday.

Blog posts we want to write… and do.. and then they sit in the draft folder for a very long time (this is a huge problem for me!)

I clearly have a ‘someday’ list. I am the master of all list makers so of course I made a ‘someday’ list.

But slowly I’ve started realizing that while this list is a great idea, it sets expectations for a life I haven’t lived yet.

And so, I told myself this year; instead of continually adding to the list, why don’t I start DOING things off the list.

It’s what forced me, in a good way, to take the leap and step out on my own and start my own business. Because I’d always had that on my ‘someday list.

Its what motivated me to finally travel to Quebec City this fall with Andrew, after always wanting to travel to la belle province.

If there is anything parenthood has taught me, it’s that I want to start crossing things off my ‘someday’ list and actually start living the list rather than continually add to it.

Because I knew I would regret it if I didn’t start living life this way.

I realize there are restrictions and limitations to what we can do with our lists. Our dream jobs just don’t pop up. We can’t just all quit our jobs and go travelling. We would all love to spend money on experiences, yet we have to save money for our future.

So yes, we have to be realistic with what we put on our lists in the first place.

But the other lesson in all of this that I’ve tried to remember, is that we have a lifetime (hopefully!) to do all of the things on our someday list. So there is no point in rushing to get all the items done. We have a lifetime,  if we’re lucky to do them all. Of course, there are some things I am glad I got done sans children 😉

The point is, what are you doing now to cross that next item off of your ‘someday’ list if you have one?

Seize the day, friends!

… (and I’ll be back soon with part 2 as to WHY our someday list keeps growing instead of crossing items off).

Daydreaming and Boredom

Daydreaming and Boredom

These are two words you won’t hear a busy person say together very often. Or a parent.

I read these two words recently in an article and it hit me – just how much I wish I could pair these two words together in my life after a very busy fall.

I have never been a fan of ‘boredom.’ I was never that child that was ‘bored.’ I always found something to do.

And that translated into the rest of my life. I have never been bored and I never want to be bored. Period.

But it’s something that motherhood has made me wish for now. Those days as DINKS (double income, no kids) where we could get up at whatever time we wanted and do with the rest of our day how we wanted. Not on anyone else’s schedule but ours.

I miss those days of freedom pre-kid when we could let our brains ‘wander’ and daydream. Where if you got groceries and watched a movie, it was a ‘big Saturday.’ I never really appreciated parents saying this to me before kids. Now I completely get it.

The new mother in me craves these days. Especially recently. I wish I could let my brain have days where I was bored so I could only daydream. On days like Sunday’s before children, where I would get the best ideas because there was no expectation for my brain to ‘be on.’

If anything, becoming a mother and now an entrepreneur, I’m trying to train myself to daydream but in a more regimented/routine way. (Does this even make sense when you’re trying to daydream?!)

Isn’t the whole point of daydreaming to let your brain wander when IT wants too, not when YOU want it too?

Its hard to ask yourself to show up on Monday morning at your desk and ask your brain to ‘daydream’ as if its like a scheduled meeting.

But in this content-driven, communications world I’m living, now as a profession, I have to ask myself to do daydream in a more scheduled way.

Can other parents and entrepreneurs relate?

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How many of us sat down at our desks this morning, coffee in hand, ready to ‘relax’ by browsing blogs and articles, after a busy weekend of Christmas festivities?! (ME!)

With the busyness of this Fall and all that has come with starting my own business, I purposely decided to take a break from social media in the last week. Taking this much-needed time to step back and reflect is so valuable.. and so healthy (and needed!) in today’s over-connected society.

It finally felt good to sit down at my computer this morning to read blogs, news articles and catch up on what I missed lately. Here are some articles that resonated, maybe they will for you as well:

  • Speaking of taking breaks, Cait Flanders, a personal finance blogger who I followed since my Stories From a County Girl days, has decided to retire from blogging. I see her valid points in wanting to step back from everything and do things on her own terms (even though her audience will miss her!). This is a good read.

  • I’m going to keep this quick note saved somewhere to remind myself why, just one simple thing we do today, can change the trajectory of where we want to be in the future. Your future self with thank you.

  • On another Seth Godin note (his content really is so simply brilliant), I keep saying it, but I’m really going to try and make a consistent effort at this blogging thing. Its something I love to do and don’t make enough time to do. Every time I blog, I feel reinvigorated and happy. That’s enough reason to get back at this.

  • In addition to the words ‘innovation’ and ‘disruption,’ the other word I continue to hear referenced is artificial intelligence. This article was a good one, highlighting how AI and the algorithm are the way of the future.

  • I’ve been eating up everything Rachel Hollis says after reading ‘Girl, Wash Your Face.’ I happened to be browsing on her website and found this old article she wrote on ‘How to Start a Business.’ So timely in my situation! I loved her line “You can have a business or you can have a baby.” SO TRUE!

  • Once you’re done reading these articles, you may just want to listen to this Gerry Vee podcast. This interview with him is so refreshing, he shares so many good one-liners. I really have to read his books because I so appreciate his honesty and humour (and his swearing, I really am a fan! ha)

Happy Monday!

Innovation + Disruption

Innovation and Disruption

I’ve been on the road the last few weeks for work. It feels like I’ve been this, there and everywhere. Oh how good an office day feels to get caught up with all my emails and to do’s. And also to do a ‘brain dump’ of all the notes I’ve been taking while on the road.

As I review all my chicken scratch from the various events I’ve attended and conversations I’ve had with people that have sparked ‘ideas’, the same common themes have been continuing to come up, whether they are around agri-food focused or outside of the industry I work in.

They all center around innovation + disruption.

Whether we like it or not (I have to admit, I’m abroad the train of change), we’re living through a time of incredible disruption and innovation in all facets of life. Disruption only a few short years ago, would have meant something bad. Now its being viewed as a good thing.

Digital is transforming how we do business; the retail landscape is changing to the point that we can order our groceries now online and pick them up at a time most convenient for us; companies are now offering products that consumers ask for; and we’re living in a time that if you don’t respond to a communication in a matter of hours, especially around crisis communications and social media, your brand may be in total jeopardy.

Things are moving so quickly. I have to admit, for someone who moves fast and enjoys ‘change,’ I wonder sometimes if this is all too much and too fast. If your someone or a business who don’t like change or can’t adapt quickly, the saying ‘adapt or die’ may just be oh so relevant.

if anything, the time we’re living through is proving that things aren’t slowing down anytime soon. It would be nice to get use to learn something, set a routine and stick with it, but the times we’re living in won’t allow us to do that anymore.

I intend on sharing more of my notes from the last few weeks of travel, but will leave you here with some common things for you to stew on until then:

  • Trust trumps truth in our day and age

  • Convenience is king

  • If someone says to you ‘that’s the way we’ve always done it,’ you have a challenge ahead.

  • Have we in agriculture-food adapted with these fast-changing times? No.

  • Data + people = Everything

  • Communications is finally getting its time in the spotlight (it use to be the thing that most companies pushed aside.)

  • The generational conversation is not going to stop. If you’re business isn’t ‘millennial ready’ in both a workforce way and a customer service/product way, then you’re behind.

Happy Friday!

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8 Takeaways from Communications Week #CommsWeekCA


What a busy week this has turned out to be - cannabis was legalized across Canada on Wednesday, we celebrated Small Business Week, a new Royal pregnancy was announced and who knew it was also Communications Week?!

This year was the first time we celebrated Communications Week in Canada beyond celebrating it in New York, London, Chicago and Hamburg. I had the opportunity to attend the first-time event on Thursday, bringing together some of the best communications professionals to network and discuss timely topics like media/journalism, diversity, and branding in the communications realm.

The speakers were brilliant and provided a lot of catchy take-aways (shared with a lot of honesty and humour).

Here are 8 tidbits from the event:

  1. Choose social media platforms based on time investment. How much time do you have to put in to create content that resonates with your audience/marketplace - David Pagnotta, Founder & EIC, Fourth Period Media

  2. Competition is healthy in the digital space - it pushes us all to be better, more innovative and think differently - Jacqueline Leung, Founder & EIC, Pressed News

  3. Its not why/what to influence, it is how. You can influence in person, not just on social media. Social media platforms are just distribution channels. You need to determine your message/brand voice first - Joanna Track, Founder & Executive Published, The Bullet

  4. [When discussing multicultural advertising and showcasing all the incredible people associated with Hip Hop like Drake, Serena Williams, Jay-Z, Lebron James, etc]. Hip hop has evolved with the times and reinvented itself. Hip hop is an economic powerhouse - its people have reclaimed its narrative, its confident in itself, it knows its worth, the leaders of the industry are from the industry and will ensure its art form. Its why Hip Hop doesn’t have a diversity issue. - Dabo Che, Founder CHE Industries

  5. Don’t build a brand, build an identity. You don’t have to build a brand if you have a strong identity. - Shaharris Beh, CEO Hackernest

  6. Canada is more socially-aware and socially responsible than the US. Before brands come into the Canadian marketplace (or you go into any marketplace) do your research and homework first (its why brands like Target and Sam’s Club have failed) - Sheryl Johnson, Chief Insights Officer, BTI Brand Innovations Inc.

  7. Develop a relationship with media before you need them - Jodi Echakowitz

  8. Telling our story hasn’t changed.. we’ve always been telling our story.. but the way we tell our story is what has changed (when referring to social media and the digital space) - Erin Bury, Managing Director, Eighty-eight agency

If anything, the event made me think of how so much of what the speakers were talking about is what we need to think about in agriculture and food:

  • have we evolved in the consumer space like other industries/brands have to leverage existing trends (i.e. social media, influencer marketing, etc)

  • our industry were early adopters of social media but have we continued to evolve and adapt as social media has changed?

  • we need to listen to our audience/marketplace first before wanting to tell our side of the story

  • choose communications/social media platforms wisely and strategically (not every social media channel is needed!)

  • have we truly built the relationships we need as a sector to further our message (i.e. media, brand influencers, other sectors)

Most importantly, the event reminded me that communications isn’t just social media. Communications involves many facets - media, photography, branding, advertising, print, radio AND social media (even though the digital space is the way of the future) A good reminder for all!